In the Sardinian language, “Néula” expresses the concept of fog. Actually, “Néula” derives from the latin word “Nébula”, which instead means cloud. The spirit and ambition which inspire us reflect the etymology of this word. Our inclination towards the in-depth study of new concepts and technologies is driven by an innate curiosity, which encourage us to see beyond the limits and difficulties. The same applies for those who try to focus their gaze beyond the fog, with the ambition to reach a far wider and out of the ordinary perspective. Often, people relate clouds to concepts such as: ephemeral, unreality, or dream, but we like to imagine our “Néula”, also as a sort of “Brain”, in which those unusual ideas can born and grow. Sometimes, just because of their nature, these unconventional ideas can change the world.